The Ibis Hotel Introduction

The Ibis Hotel Introduction Ibis is Europes leading budget hotel with more than 950 hotels in 55 countries; ibis offers its customers the highest level of service and ultimate comfort in its category at the best market prices. The ibis standard guarantees its customers around the world offer homogeneous: a modern room, connected and soundproofed bedding to innovative comfort, breakfast from 4am to noon and a varied cuisine. In this ultimate comfort the ibis room: became modern, comfortable and fully equipped, all hotels in the network, the ibis room is designed to offer its customers a happy sleep and the ability to work calmly: soundproof, connected to the Wi-Fi hotel, with a flat-screen LCD TV, a spacious bathroom and a work desk. New bedding to comfort Ibis, happy sleep specialist, has developed a concept of innovative and revolutionary bedding. The pillows are generous, welcoming duvet and mattress adapts perfectly to your body for a deep, restful sleep. And the secret weapon of ibis a mattress 7 cm more comfort for soft sensations. Unprecedented in the economy segment, the new ibis will change your bed nights. The highest level of service in its class c is enjoy your stay cloudless day and night, our teams are at your disposal Our teams live to the rhythm of your needs and your desires: Front 24h/24, small kitchen ibis at all times and a bar service open continuously. A commitment to quality service Ibis is the first hotel brand to receive economic since 1997, the ISO 9001 quality certification. This International Standard deals with the quality service day and night reception, accommodation, small kitchen ibis, and breakfast from 4am to noon and bar service. Today, 758 ibis hotels in 21 countries are certified ISO 9001 or 84% of the network. The contract Satisfaction 15 minutes Contract Satisfaction 15 minutes is a unique example of this demanding process. If a cloud disturbs the residence of a client, ibis teams give 15 minutes flat for a solution, day and night, and if they cannot hunt that little cloud in the allotted time, the client is invited by the hotel. Ibis pioneering environmental commitment Ibis registered its commitment under PLANET 21, the program of Accors sustainable development. Ibis is the first global chain engaged in the environmental certification ISO 14001 which installs a continuous progress via: a recent on-going compliance regulations continuous improvement: hotels certified are regularly audited to set new goals. Already 420 hotels in 18 countries have achieved ISO 14001 environmental certification. SEVEN P S PRODUIT: The ibis standard guarantees its customers around the world offer homogeneous: a modern room connected and soundproofed bedding to innovative comfort, breakfast from 4am to noon and a varied cuisine, Attentive and efficient. PRICE: According the price of ibis is one of the major determinants of the profitability of the hotel, and the price also depends on which city the hotel is situated, so Ibis Greenwich is little be expensive because of the activity and the advantage that the around him. PLACE: Ibis Greenwich is located in a very charming and cute town, and is located in the heart of Greenwich, near the Maritime Museum, Cutty Sark, and Royal Observatory and the train station PROMOTION: regarding the promotion hotel ibis create a new concept where you reserve 2 nights with Ibis styles every Tuesday and you pay for just 1 night, you can book to in last minute.com you will have possibility to get 50% every week end Friday and Saturday. PEOPLE: The Ibis Greenwich has a very friendly receptionist staff and very harsh reception of this profession the qualification requires is GCSE or LEVEL and is depend for which brand or star are you working if you dont have any qualification but you have a motivation for the trade of the Ibis hotel industry hotel will propose you evaluation of training to evolve a team leader to manager. PROCESS: all Ibis customer use internet to book or do they are rooms reservation or, send of Email or calling the line reservation for and all our reservation agent will reply to the customer by email, fax, or post. PHYSICAL EVIDENCE: the hotel is clean, the rooms are clean, quiet, well heated hotel, the staff are presentable and pleasant http://books.google.co.uk/books?id=zFfo2MGH90gCpg=PA41source=gbs_toc_rcad=4#v=onepageqf=false analysis of the Micro and Macro Environment of hospitality marketing THE MACRO ENVIRONMENT Economy: Consumers spending on hospitality services are discretionary spending. The share of household budgets spent on food away from home declined slightly during the recession of the early 1990s (Putnam and Allshouse 1999). Society and culture: As social and culture values, beliefs, and opinions change, opportunities are created for new products, services, and concepts. As people become more concerned about second-hand smoke, more restaurants, even in states where a complete smoking ban is not required, have become completely smoke free, Hotel also provide non-smoking rooms or floors in response to the contemporary climate of the social environment. Political: the restaurants restaurant industry continues to experience pressure from the government, to improve nutritional labelling or menus.at the state and local levels, destination marketing agencies, such as state tourism offices and convention and visitors, play an important role in building sales for the hospitality industry. Technology: the greatest impacts of technology on hospitality operations are in the area of communications and the amount and quality of information available for example computers are used to keep track of a guests history on spending, Hotel offer automatic check in and check out etcà ¢Ã¢â€š ¬Ã‚ ¦ Environment: Many hospitality organisations have implemented environment friendly programs like many restaurant serve water only on request, and hotels ask guests to keep towels on the rack if they will be used again so that they will not be washed unnecessarily. The micro environment Competitors the market place for independent operations is much more competitive than it was just a few years ago. The high degree of competition in both the hotel and the restaurant segments affects pricing strategies and all other elements of the marketing mix. And the relatively fragmented nature of the industry means that the environment will remain highly competitive and unpredictable. Customers: families are important to hospitality marketers for two reasons PESTEL POLICAL ECONOMIC SOCIAL TECHNOLOGY environment legal Political The political scene has an enormous influence on the regulation of businesses, the purchasing power of buyers, as well as related companies for this reason, we had to take a look at many criteria policy so that companies can grow and perspective is rather a healthy atmosphere. Economical Marketers need to consider the state of a trading economy in the short and long terms. This is especially true when planning for international marketing. Social and cultural the social and cultural influences on businesses vary from one country to another. It is very important that such factors be considered. What is the dominant religion, what are the place of men and women within the society, what are the reactions when coming to foreign products and services? In the hotel industry the sociological aspects of UK have not really affected the business; UK is a rather open minded country and therefore is easy going for the hotel business. Technological Technology is vital for our competitive advantage, and is a major driver of globalization technology offers companies a new way to communicate with their consumers. With development of internet, most of the bookings are made via internet. Finally technology allows for products and services to be made more cheaply and to a better standard of quality. Environment: PLANET 21 is our 21 commitments to sustainable development. Health, nature, carbon, innovation, local development, employment and dialog: 21 commitments to help the world run a little more smoothly. Legal: these are related to the legal environment in which firms operate. In recent years in the UK there have been many significant legal changes that have affected firms behaviour. Opportunities Development of skills, career opportunity Evolution of poste to another like (the manager at reception), possibility to travel around the world IBIS HOTEL SWOT STRENGTH Located in the heart of Greenwich Near the Maritime Museum, Cutty Sark, And Royal Observatory And train station. The rooms offer satellite TV and internet access. Relax at the bar with a coffee or a glass of wine Let your self be tempted by the snacks and light meals that are offered. Increase the twin rooms Threats There is strong competition in the market, opening of smaller hotel, and client requests a very high qualification Weaknesses The hotel charged me for twice for the same room on the same night, claiming I did not show up for the second of the I could not park at the hotel, the two extremely miserable receptionists offered me the  £10 parking permit which would enable me to park Tiny rooms uncomfortable beds PORTERS FIVE FORCES According to Porter (2001) the internet is an enabling technology that can be used within the context of a good business strategy in any industry. The five forces that impact competitiveness which are outlined in Porters 1980 work are: barriers to entry, threat of substitutes, bargaining power of buyers and sellers, and the rivalry among existing competitors. The most important determinant of a marketplaces profit potential is the intrinsic power of buyers and sellers. Threat of Substitute Goods In the hotel industry there is usually another hotel just around the corner. They appear in all price ranges, with varying levels of service and amenities. The constant challenge will always be to get the guest to choose your hotel over the competitor. The internet makes the overall market more efficient while expanding the size of the potential market and creating new substitution threats. Given the potency of this threat a superb internet presence is vital. Bargaining Power of Buyers Business persons choosing a hotel for business travel are savvy consumers and they are comfortable with computer technology, It has become very simple for them to go online and book a hotel. They no longer need travel agents, corporate travel consultants or middle men of any kind to determine where they will stay. Porters model predicts this elimination of intermediaries. Rivalry among existing competitors The rivalry among competitors in the hotel industry is fierce. When potential customers can learn about a hotel on line, the internet reduces the differences among competitors. People tend to seek the best price for the best experience and the tendency is to reduce price to be competitive. The internet covers wide geographical areas so the market is widened increasing the number of competitors. Barriers to Entry The initial investment in the hotel industry creates quite a barrier to entry but certain barriers to entering the hotel market are reduced by the internet. A presence on the internet reduces upstart marketing costs somewhat, and gives the new competitor access to potential suppliers and resources.. Bargaining power of suppliers While this is not a substantial threat in the hotel industry it can have impact especially in the area of labour. With an aging population, there are fewer people to fill service industry jobs and hotels which can attract excellent staff have a greater chance of providing excellent and exceptional experiences to their clientele. As part of their internet strategy all hotel chains should have a section on recruitment for employment. http://themarketplaceoflife.blogspot.co.uk/2011/02/porters-five-factor-model-and-hotel.html Segmentation and positioning According to the Ibis website the SEGMENT AND DESIGN is International standardized brand. ROOM SIZE 16/17sqm Can be customized according to market requirements. BEDDING the bed comfort is one of our utmost priorities. We will be launching a new Ultimate Comfort Bed. QUALITY Most of the hotels have been ISO 9001 certi ¬Ã‚ ed. ENVIRONMENTAL FRIENDLY Over 400 hotels in 17 countries have obtained ISO 14001 Environmental Certi ¬Ã‚ cation. Since its creation in 1974, ibis has expanded continuously and has a network of 957 hotels, 117,171 rooms in 55 countries***. This strong global positioning is the result of an ambitious expansion plan launched in 2007. http://www.accor.com/fileadmin/user_upload/Contenus_Accor/Franchise_Management/Documents_utiles/Developpement/ibis_megabrand_developpement_brochure_022012.pdf http://www.accor.com/en/brands/brand-portfolio/ibis.html Branding An ultimate comfort offer the ibis room: modern, comfortable and well-equipped in every hotel of the network, the ibis room is designed to offer to its guests a happy sleep and the possibility to work calmly: soundproof, connected to the hotel Wi-Fi, with a flat screen LCD TV, a spacious bathroom and a desk. Brand new bed, brand new comfort Ibis, the good-nights-sleep specialist, has developed an innovative and revolutionary bedding concept. Pillows are fluffy, the duvet is super-soft and the high-tech mattress aligns with the density points which provide your body, so your sleep will be deep and refreshing. And the ibis secret weapon is a 7cm topper of extra comfort for a soft and welcoming feel. Unique in the economy hotel segment, the new ibis bed will transform your nights. Recommendation Ibis hotel must focus more on business segment and individual travelled, must change they are design room, also enlarge the lobby space. Conclusion The success in the tourism sector is not within the reach of everyone, the trade of the hotel industry and catering require certain qualities very Particular. First of all, and contrary to what we tend to believe that carriers are not easy, they are certainly travel, leisure, pleasure, but the majority of jobs are sedentary serious or stressful.

Is Strategic Leadership Necessary to Effectively Manage Global Strategy in Today’s Essay

Critically evaluate whether strategic leadership is necessary to effectively manage global strategy in today’s turbulent business environment In today’s environment, companies need more and more flexibility to success in a rapidly changing world which evolves constantly over the year. It is interesting to speculate if a strategic leader is necessary to lead the company to the success and to well manage the global strategy of the firm. The term of leadership is hard to define and there are over 400 definitions of what it really is. Leadership can be in a poetic way, according to Warren Bennis, â€Å"like beauty: it’s hard to define but you know it when you see it†. Or in a more concrete way, we can say that leadership† is a matter of making a difference. It entails changing an organization and making choices among plausible alternatives. It depends on the development of others and mobilizing them to get the job done. â€Å"(Useem, 2001). Consequently, strategic leadership is the vision of the leader, the directions chosen by him to lead the company to the success. Strategic Leadership consists also in persuading the members of the organization in order to build an organizational structure whose aim is the strategic productivity. (managementstudyguide. com, 2010). This concept of strategic leadership is more and more important in a context of global strategy. Indeed, nowadays, it is more and more usual to globalize its company in order to gain in productivity and performance. Thus, the global strategy of a company is somehow, a kind of strategic guide to succeed in the globalization process. This is a guide which permits the company to go ahead the barriers to international trade by gaining competitive advantages according to (quickmba. com, 2010). A global strategy must ask itself some questions like what must be the presence on the market in each country? How to build an international global presence? Regarding to these two important aspects of a business, it is interesting to wonder if the strategic leadership is related to the global strategy and more precisely if the strategic leadership is necessary to success in globalizing its company within this turbulent business environment. The strategic leadership may have an impact on the global strategy of a firm; nevertheless, strategic leadership is sometimes subject to some issues which can impair the viability of the company and its potential success. Indeed, the leaders have a lot of pressure, they have to deliver results and manage the personal, which is more and more complicated in a changing world directed by the development of new technologies which implicated more and more reactivity. And sometimes leaders can make mistakes, Gerald Ratner, CEO of Barclays Bank, has said in front of TV cameras and reporters that he didn’t have a credit card because†¦ it’s too expensive! That wasn’t very professional†¦ Thus, the position of the leader is always a kind of a precarious position because he has to make decisions which will determine the success of the company. Charan and Colvin (The quest for quality of work life: a TQM approach) highlight some strategic mistakes that a leader could make, some misjudgements which can lead to issues in term of strategic leadership. The first one may be people related. Indeed people can’t be underestimating, and sometimes it happens, people of an organization are the glue of this one, so it is necessary to understand people skills to have a harmony in the corporation, especially in terms of relationships, according to Bill Donaldson and Tom O’toole (strategic market relationships: from strategy to implementation, 200), â€Å"personal contact cannot be underestimated†. So it is crucial to have some strategic leadership to make sure that everybody is held at fair value. Moreover, another difficulty for the leader is to fail putting the right people at the right place, this task requires a analysis of each people in the staff in order to place them in the job in which they are the most efficient and in which they will work the best and do their best contribution. According to Buckingham and Coffman (1999) in their book† First, Break All the Rules: What The World’s Greatest Managers Do Differently†, they put forward twelve questions which are really useful to put people in the adapted job (bainvestor. om, 2010). Another people related problem can be the fail to deal with managers who are underperforming. The decision making process is also seen as a issue in strategic Leadership, some decisions are not made which can implied a cost in term of time and money. The leader has to use good tactics to make their decisions. The problem is that, according to Nutt (researchnews. osu. edu, 2010) a good tactic in decision making require time and leaders are looking for quick fixes, but over the long term, theses tactics turn out to be successful. Beyond these issues, the leaders have also to face some challenges in particularly concerning the environment which is changing. Lao Tzu says that â€Å"resisting change is like holding your breath; if you persist, you die†. The challenge that faces the leader is how to adapt them to a changing environment, and more precisely in this context of globalization, because the employee may feel suspicious relative to the change. This kind of barrier has to be destroyed by the leader by setting objectives, having open discussions with employee or showing their commitment. Manage the employee is a challenge, but the nature of the strategic environment is another one. According to (airpower. au. af. mil, 2010), there are four components which can be seen as challenges to the strategic leader: Complexity, Ambiguity, uncertainty and volatility. The leaders have to anticipate scenario to avoid volatility (ex Bosnia/Kosovo), and to highlight the act of the competitors to reduce the uncertainty and the complexity of the interdependence of the components. Moreover, the ambiguity can be solved by working in team; this work will permit not to have multiple interpretation of one problem for example. As said before, the economic world has change over the past few years, with notably the financial crisis which has affect business productivity. This event shows us that the situation can change one day to another. Thus Brigid L. Bechtold explains in his book â€Å"Chaos theory as a model for strategy development†, the necessity of putting in place news strategies to balance a random economic situation. Moreover, the author emphasize the notion of interaction between the company which are now interdependent, a strategic leadership must deals with this situation in order to communicates and acts conscientiously, and notably in the case of corporate parenting. The corporate parenting has to set priority for the strategic leadership. Corporate parenting is a management which is intern to the company, no others actors of the market are taking in account; there are no interaction with others actors such as competitors or buyers. The aim of corporate parenting is to give value to the firm, but these operations require money and generate cost. There are three different types of this kind of management, strategic planning, strategic control and financial control. The strategic planning puts resources together in order to reinforce each business units to achieve a common goal, for example providing central services and resources. The strategic control consist in using the corporate parent ability to build some value for the business and finally under the financial control type the corporate parent evaluate and ontrol the performance of each business unit (scribd. com, 2010 ), and then business units are more independent even if they are subject to performance standards. The corporate parenting provide thus a clear image of the strategy to all the business units, managers can focus on the same goal. Moreover, a corporate parent can interfere and guides its business units if they are underperforming for example. A s an example we can talk about Virgin which is the perfect example of a successful corporate parenting: Robabdul. com, 2010 Virgin was able to understand and institutionalized markets, but also in terms of innovation, by buying and created partnership with good skilled company. Moreover the management is flexible and gives flexibility to business units. (robabdul. com, 2010) But the corporate parenting can also destroy value instead of adding this one. (accessmylibrary. com, 2010), some might say that the destruction of the value is created by the â€Å"level of corporate overhead costs†, but even if these costs are high, it is not the principal cause of failure. The most often, the influence of the parent are bad, because they put in place invalid objectives and unsuitable strategies. Thus, the managers have to use this strategic leadership of the corporate parents to develop the same and adequate strategy within the business units and the strategic leadership must be aware of the objectives given to ensure that they are realizable. In a context of globalization, this corporate parenting can face culture issues which can impact on the global strategy. The globalization is a phenomenon which is more and more spread; it’s a new way of working and in to manage people who come from different countries, some authors had created some dimensions dealing with cultural dimensions and the different value orientations. Indeed the majority of these workers don’t understand the attitude and the reactions of their colleagues because of the culture which includes different ways of thinking or acting. A strategic leadership has to leverage on cultural difference for competitive advantage. To create opportunities of collaboration a strategic leader must understand the management philosophy and the national character, to help this, Greet Hofstede created dimensions (hofstede. com, 2010) which permit to analyze and understand people from a different culture. A good strategic leadership is needed to manage these cultural gaps, because culture can be assimilating to the driving force beyond a man behavior. To succeed in a multicultural environment, the leaders must adopt the concept of global leadership, (Managing cultural differences: global leadership strategies for the 21st century, by Robert T.  Moran,Philip R. Harris,Sarah Virgilia Moran, Butterworth-Heinemann, 2007 ), they have to be capable of operating in the globalized world and being respectful of each culture, he must be flexible and open in order to perceive and understand people reactions. Companies have also to take care of what they said, if they didn’t pay attention to their slogan, they can get into trouble, thus the slogan of American Airlines â€Å"Fly in Leather† has been translated in Spanish by â€Å"fly naked† (brandingstrategyinsider. com, 2010). To have this open-minded spirit, the relationship between management and strategic leaderships must be define The leadership, and more particularly the strategic leadership are the eyes of an organisation, they have to see what is coming, to anticipate the future in order to give the opportunities to the company to create the future. Instead, the management, according to the figure, is more about execution. Indeed, the management deals with organization, they follow and accomplish the mission given by the leadership, they have to â€Å"comprehends the vision and the road map† (relationship-economy. com, 2010). A good example of the relation Leader/manager is the story of the creation of the iMac by Apple. 2-speed. com, 2006) The ex-CEO of Viewlogic relates its anecdote: all the work on the iMac was done, the product was about to be launched when Steve Jobs, a great leader, require that the case for the computer has to be transparent. This resulted in additional cost and engineering work had to be restarted because it has to be pretty either. This story shows well the differences of vision between a leader and a manager; Steve Jobs has seen the importance of the design over the long term and put the base of Apple competitive advantage. Relationship-economy. com, 2010 In this climate of economic uncertainty, the role of the strategic leadership within the global strategy is important notably speaking of the globalization phenomenon which is playing a major role in the business environment of today. Strategic leaders are necessary because they are the inspiration of the company, the guide of the managers. As seen before, in terms of corporate parenting, strategic leadership plays a crucial role in the success of the different business units, but sometimes, it happens that the influence of this one compromise the viability of the different business units. Globally speaking, a company has often resort to internationalize itself, to succeed in this way a strategic leadership must be set, in order to understand and leverage of cultural differences. Concerning the relationship between the relationship between management and strategic leadership, they have a special relationship, on could not function without the other. Whitout the execution of the ideas of the strategic leader, these ones would be useless. These two concepts are interdependent, the management deals with organizing, planning and answers short terms questions, while conversely, the strategic leader responds to long terms issues and determines the position of the company and its strategic direction. The strategic leader must communicate to the company values. He should increase the belief of employees in the company and be transparent and involve them in their role. It must be open in order to speak freely of market information, because employees want to know where the company is going and want to know what the leader knows. It is also important for the leader to take into account the opinions of everyone. Indeed even if the decisions that are not suitable with the wish of the employees, having been listening reinforce their membership to the business. Even if there are bad decisions making by some strategic leaders, (notably speaking of the CEO of the banks which didn’t pay attention to the mistakes that they have done and start the financial crisis), they are necessary in the global strategy of a company but some strategic leadership can be at the origin of failure and being not adapted to some kind of company. Thus strategic leadership is important to manage global strategy to give confidence and to innovate in the turbulent environment. But to avoid some mistake the management can be stricter and let more place to concrete work instead of just ideas in order to stabilize and create a secure environment for the business. References http://www.quickmba.com/strategy/global/ http://www.managementstudyguide.com/strategic-leadership.htm http://www.cmoe.com/strategic-leadership.htm

Left Brain vs. Right Brain - 838 Words

Left Brain vs. Right Brain â€Å"According to the theory of left-brain or right-brain dominance, each side of the brain controls different types of thinking.† (Cherry 2012) From books to television programs, youve probably heard the phrase mentioned that people are either right brained or left brained thinkers or perhaps you have gone online to take a test to see which one you are. Psychologist have been researching the brain to try and understand learning capability’s that can help with such things as epilepsy, dyslexia and other seizure and learning problems. The right brain-left brain theory came from the work of Roger W. Sperry, who was awarded the Nobel Prize in 1981. While studying the effects of epilepsy, Sperry discovered that†¦show more content†¦Ã¢â‚¬Å"In a nutshell, we humans do not literally have ‘two brains,’ but we do have two simultaneous systems of mental organization and functioning – each whole and complete in itself, each having highly specialized skills. As some scholars have summarized it: the ‘left brain’ does, the ‘right brain’ is. This is, however, an oversimplification, for quite clearly both the hemispheres are active, though in markedly different ways. As Karl Schmitz-Moormann has noted, the ‘right brain’ cannot accurately be considered a ‘passive partner’ in the human enterprise. Indeed, since the right hemisphere is responsible for our holistic perception of the world, one might argue that it is the dominant one, with the ‘lef t brain’ functioning as ‘analyzer for the right brain’s perceptions †¦ a servant of the right brain’ (â€Å"Philosophical and Theological Reflection,† 255). While considering the new research and the old research, it is safe to say that both sides of the brain act equally in ways we process information. It is how we interpret the information individually that makes us either a right-brain thinker or a left-brain thinker but no matter what side is your preference, we are all capable of learning the same information. References Understanding the Myth and Reality of Left Brain and Right Brain Dominance By Kendra Cherry, About.com Guide Retrieved January 31, 2012 Learning Styles andShow MoreRelatedleft brain vs right brain1430 Words   |  6 Pagesï » ¿ Left Brain vs. Right Brain: Implications of Learning Foundations of Online Learning Abstract A left-brain dominant person’s attributes are different than that of a right-brained person. This difference causes these two groups to have different learning styles. A left-brain dominant tends to be better at spelling and math. This is because this person can see all of the pieces. A right- brain dominant person tends be better at writing, biology, and otherRead MoreLeft Brain vs Right Brain950 Words   |  4 Pagesin the world. The brain has a lot to do with our learning. In terms of how we learn and what hemisphere we use the most. The concept of the right and left brain think developed from research in the late 1960s by an American psychologist Roger W Sperry. The correct term for the halves would be hemispheres. Mr. Sperry had discovered that the human brain has two different ways of thinking. The right hemisphere being more visual and the left hemisphere being more verbal. The left hemisphere is knownRead More Left Brain vs Right Brain Essay1512 Words   |  7 PagesThe Left Brain vs The Right Brain: How Does This Impact Learning Do you ever hear some people say that, ‘I learn this way, because I’m left or right brain dominant,’ but what is your learning style? Some people go majority of their life, not knowing which learning style works for them. It is good to know what this learning style is so people can respond most effectively to the material being presented. Templeton (2003). 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They are known as the left hemisphere and the right hemisphere. Individually they have different functionalities but collectively they make up the person as a whole and can give some explanation as to why a person process and learn the way they do. Hopefully, by the end of this read you will better understand this phenomenon and make it work for you. One of the major forces behind research into the mysteries of the human brain is Mr. Roger SperryRead MoreEssay on Left vs. Right Brain1085 Words   |  5 PagesLeft vs. Right Brain The idea that the left and right sides of the brain can control many different aspects of behavior in different categories is an interesting one. Four websites which consider this concept are Neuro Pearls, the American Speech-Language-Hearing Association website, Left vs. Right Brain Modes, and SPLITTING THE HUMAN BRAIN. In Left Vs. Right Brain Modes, a direct comparison is presented in several categories. The left hemisphere is described as verbal, analytical, logicalRead MoreLeft Brain vs Right Brain: How Does It Impact Learning1345 Words   |  6 Pages|The left and right hemispheres of our brain process information in different ways. We tend to process information using our dominant side. However, the learning and thinking process is | |enhanced when both side of the brain participate in a balanced manner. This means strengthening our less dominate hemisphere of the brain. In trying to differentiate between the left and | |right brain, My paper will show information processing styles that are characteristically used by our right or left-brainRead MoreLeft Brain vs Right Brain; How It Affects Learning Essay1147 Words   |  5 PagesThe Left Brain vs. The Right Brain: How This Impacts Learning Troy J. Miller COLL100 I059 Sum 12 American Public University System Megan Doyle The Left Brain vs. The Right Brain: How This Impacts Learning Over years there has been extensive research done by different psychologists suggesting that our brain works in two different ways. Some of these researchers also believe that the left and right sides of our brain work hand in hand with each other, and that one cannot function

The Heroes Of The American West - 1449 Words

Every society has its heroes, and often those heroes are identified with a group which is revered and idolized for its bravery in defense of the noble objectives of the society. In the American West, that group has for many years been the Cowboys. Whether defending women and children against the threats from Native American â€Å"Indians† or other armed villains, or participating in one on one duels (or draws) against the â€Å"outlaws,† the Cowboys have been regarded as warriors who are the symbols of protection and heroism. In Arthurian society, that role of warrior was played by the Knights. There are many parallels between the modern Cowboy and the medieval Knight, and I agree with Felicity Riddy who observed that â€Å"[t]he medieval knight is like†¦show more content†¦They needed such a large hat to protect their faces from the sun while riding in the western heat. The bandana around their necks was to help them breathe amid all the dust, and the chaps o n their pants were to help them ride their horses and carry their guns. Anyone who sees a picture of a person attired in this way immediately identifies that person as a cowboy and associates them with characteristics of adventure and bravery. The same can be said for the medieval Knight. In Sir Gawain and the Green Knight, Sir Gawain’s armor is described in great detail by the author to emphasize the importance of it. When Sir Gawain is leaving to go face the Green Knight, he is described putting on, â€Å"the great pile of gilded war-gear glittered†¦complete with knee pieces, polished bright and connecting at the knee with gold-knobbed hinges.† All the decoration and gold accents on his armor signify how important and wealthy he was. To indicate his status as Knight, he carries his shield with a pentangle. â€Å"The Pentangle is proper to this prince of knights†¦therefore it goes with Sir Gawain and his gleaming armour†¦Gawain was reputed good and, like gold well refined, He was devoid of all villainy, every virtue displaying in the field.† Sir Gawain’s armor not only identified him as a Knight but specifically by name and honor. These appearances of the Knight and Cowboy beca me so recognizable that they became symbolic. The mere mention of a Cowboy’s hat